In the last two years, Sellstate Alliance Realty in Colorado Springs, Carrie Lukins, Preston Smith and their brokerage have surpassed $1 million in social impact.
The business has given back to Pikes Peak region individuals and charitable organizations with an emphasis on five “hero” groups (military, law enforcement, firefighters/EMS, healthcare professionals and teachers).
“In addition, we have sponsored, raised funds and hosted days of giving for all the K9 officers of El Paso County Sheriff’s Office, Colorado Springs Police Department, Colorado Parks and Wildlife, and Fountain and Woodland Park Police departments,” Lukins said.
This community effort aims to reduce out-of-pocket expenses for law enforcement officers who are partnered with canine deputies. “These officers may assume a modest financial burden related to quality of life of the canine,” Lukins said. “Any assistance we can provide to make the unexpected expense easier on the officer is an honor we gladly will help with.”
It’s part of their business mission to value character over profits.
The 719 Heroes initiative at Sellstate Alliance has enabled the now 58-member brokerage to make home purchasing and selling easier for those who have sacrificed to educate, heal, protect and serve the community, often eliminating roadblocks for them.
“Through 719 Heroes at Sellstate Alliance, we’re able to deliver on our commitment to reward .7% of the sales price of the home to local heroes when they purchase or sell a home with Sellstate Alliance. This is just one reason we’re excited for the social impact our agents make every day,” Lukins said.
“We created ‘12 HEROES of Christmas’, where every year we help 12 local heroes in need. We’ve done this by providing car help, bunk beds, house cleaning, kitchen remodels, and a variety of different ways. We sponsor golf tournaments, food drives, school supply drives, clothing and coat drives,” said Smith.
Efforts include a partnership to reduce veteran homelessness, provide firefighters with protective vests; provide school supplies to local students. Some of the organizations they support are Mt Carmel Veteran Service Center, Habitat for Humanity, Care and Share Food Bank of Southern Colorado, The American Legion, TESSA and many other local foundations.
According to Smith, more than 90% of Sellstate clients are “local heroes” and 100% of the Sellstate staff and agents have served in one of these callings or has a family member who has. “Our team is focused on what makes a business successful. It takes commitment to put this community first, a pledge to honor local heroes, and be the very best REALTOR for all of our clients” Smith said.
Lukins added, “We have had nothing but positive feedback from recipients and the community. They tend to rally around us and support our culture of contribution and giving.”
Sellstate Alliance Realty & Property Management (sellstatealliance.com), which operates from 1155 Kelly Johnson Blvd Ste. 206, Colorado Springs (80920), is opening new offices in Pueblo and Falcon, and the team hopes to give back another $1 million in 2021. “Within the next five years we would love to reach $5 million-plus and extend our campaigns to smaller towns in the Pikes Peak region. We believe we can’t make an impact on the world unless we make an impact and impart positive change where we live,” Lukins said.
Smith and Lukins believe that these campaigns benefit the community. As more benefits are given, more people are impacted. A positive difference can be made whether through support of a financial amount, food, necessities, moral support or volunteer time, they said.
“When we see people contributing to the advancement and benefit of others, our community loves to offer their support and assistance — this makes our giving that much larger. We can all give, but when we give together, we are able to give big,” Lukins said.